B—Side Olympics   / visual identity
The B-Side Olympics is a visual identity project for the alternative Olympics, which celebrates amateurism and mediocrity. In the Olympic Games of 2028, anyone can be a winner — as long as they embrace failure with open arms and aren't afraid to have fun.
The brandbook showcases all the applications and different formats an olympic event may require: logo design, pictograms, static + moving posters, a venue map, ticket design and diplomas.
/ mar. 24
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Instructed by Michal Sahar and Tal Mokady, 'Total Design' studio, Bezalel Academy of Arts and Design

/ Brandbook

/ Poster

/ Pictograms

/ Moving Poster